REVEALED: Digital Trends in the Arab World
A recent study by Discover Digital Arabia highlights the digital trends concerning Content, Broadband and Strategies in the Arab World.
Titled, Convergence 2013, the study reveals a comparative analysis for the years 2010, 2011 and 2012.
Arab cellular operators are most active on 4 different social media platforms: Twitter, Facebook, LinkedIn and YouTube.
- Social media presence on Twitter increased from 70% in August, 2010, to 87% in June, 2012.
- Facebook reached a 100% penetration in 2012 from an impressive 96% in 2010.
- LinkedIn has shown a 12 percentage points increase from 80% in 2010 to 92% in 2012.
- YouTube successfully moved from a mere 31% in 2010 to jump to an 81% media presence in 2012.
The social media presence for Arab Fixed Line Operators followed a similar analysis.
- Facebook presence stood at 77% in 2010 and rose to 97% in 2012.
- Twitter was 53% in 2010 and peaked to 75% in 2012.
- LinkedIn showed the least increase; 77% in 2012 from 70% in 2010.
- YouTube gained the highest rise from 17% in 2010 to 66% in 2012.
Social media presence for Internet Service Providers have also trended upwards from 2010 to 2012, across the social media platforms.
- There has been a 15% increase in presence across Facebook.
- LinkedIn, a 9% increase.
- Twitter, a 15% increase.
- YouTube, a 12% increase.
In November 2011, 69.8% of Operators were offering 3 to 3.5 G. However, in the same month of 2012, 73.6% of the operators were offering the same.
With regards to FTA Satellite TV Operational Channels, 78.6% are in Arabic, 4.4% are in Arabic/English, 4.6% are in pure English while the rest feature other languages.
Concerning ownership, 73.3% of FTA Satellite TV Operational Channels are privately owned, 25.8% are government property and a mere 0.9% are mixed ownership.