Silicon Valley Start-up TINT Set to Invigorate Digital Engagement in the Middle East
TINT is the first social media hub launching in the Middle East to allow brands to collect and curate all social feeds and #hashtags to display them anywhere.
Silicon Valley start-up working with the region’s top brands and marketing agencies to create campaigns for Ferrari World, du and Dubai Mall.
TINT, a social media aggregator used by 40,000 companies across the world, is capitalising on international demand for its platform by establishing a presence in the Middle East, marking its first expansion effort outside North America.
“Our growth from Silicon Valley has been exponential; in the space of one year are now working with over 40,000 brands and 60% of that business is generated from international markets. Dubai is the ideal gateway to help us establish a more customer-facing relationship with clients in the East” said CEO and Founder of TINT, Tim Sae Koo. “Its ambition to develop as a smart city, makes Dubai the perfect environment to foster entrepreneurial and technology inspired companies, like TINT, to grow alongside its own unprecedented progress.”
TINT will now become the first social media aggregator in the Middle East that can collect and curate social hashtags and social feeds from multiple networks. The technology also affords customers the creative autonomy to brand their display, which can be enhanced with Chromecast access, customized posts and calls to action.
For brand owners in the Middle East, TINT also has the back-end functionality to moderate content and with analytical tools, advertisers can measure ROI that allows companies to tailor their entire social media strategy with new insight and data.
TINT has appointed Mohamad Akkad, who previously held senior sales positions with Microsoft and HP, to lead the business development for the company in the Middle East.
Speaking about his appointment, Akkad said: “TINT technology is so transferable, it can help brands, media owners, hotels, event venues and anyone else with access to digital screens, engage customers on a deeper level with real-time content. Social media aggregation is a huge and previously untapped opportunity in digital marketing that I want to help pioneer in the Middle East, and there is no one better to partner with than the team at TINT.”
Launching at Gitex, TINT will showcase its globally renowned platform that allows anyone to connect a page, handle or hashtag from any social network and then display it on websites, mobile apps, retail TV displays, event walls, or huge jumbotrons.
Expansion into the Middle East will allow TINT to tap into the region’s Digital-out-of-Home (DOOH) potential, diversify its portfolio of regional brands already using the technology and add resources to its customer support service.
TINT can now provide 24 hour customer support for its 40,000 clients (which already includes DEWA, Ferrari World, Dubai Mall and du in the UAE). The TINT technology, that is able to increase the ROI of DOOH ads, events, and websites by turning each viewer impression into hundreds of social impressions through social sharing, is also available in Arabic.